Aug 12, 20269 min read
Citation measurementAI traffic and revenue
The Control Group Playbook for AI Citation Content Tests
Your before-and-after citation chart proves nothing without a pre-registered control group. Here is the protocol.
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Editorial hub
Experiments and evidence articles for AI visibility teams.
Design evidence that distinguishes delivery, observation, controlled change, and causal proof.
Aug 10, 20267 min read
Citation measurementAI traffic and revenue
Product Data Contracts for AI Buying Agents: Build, Validate, and Monitor
Give every product claim an owner, source, timestamp, validation rule, and explicit unknown state before an agent reads it.
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Aug 10, 20267 min read
AI traffic and revenueCitation measurement
AI Visibility Metrics vs Revenue Metrics: The Two-Ledger Reporting System
Do not force AI visibility and revenue into one score. Use two ledgers, preserve every denominator, and join them only when the account-level path is complete.
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Aug 3, 20267 min read
Citation measurementAI traffic and revenue
Observed Change vs Causal Lift: How to Label AI Citation Evidence
A citation increase after a page change is an observed change. Call it causal lift only when assignment, controls, timing, and frozen evidence support that claim.
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Jul 29, 202614 min read
Site clarityCitations
What Signals Determine AI Citation Likelihood for B2B Content
AI engines don't cite the most popular page - they cite the most structurally legible one. Here's what that means for B2B content.
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